Digital Experience Lead
Rockstar Women in AI & Security
Shape accessible digital experiences and a consistent identity across web, social and community communications while exploring AI-enabled ways to strengthen connection.
AI solutions · business analysis · product delivery
AI solutions
grounded in business value.
I connect business analysis, product thinking and hands-on engineering to shape practical AI, automation and digital solutions—from discovery through enterprise delivery.
Business context → clear requirements → usable outcomes.Strategy · architecture · delivery
What I bridgeBusiness × Technology
FocusEnterprise AI
ApproachDiscover to deliver
Point of viewPractical by design
01 — Selected work
From product vision to working systems.
Independent work that brings together discovery, product direction, architecture, engineering and clear communication.
Project 01Editorial platform
Claude Weekly Digest
An approachable publication that turns fast-moving AI developments, agent workflows and governance into practical insight.
Visit project ↗
Project 02Writing & ideas
Practical perspectives
Writing on AI, product–market fit, strategy and the human decisions behind products that earn attention.
Read on Medium ↗02 — Experience
Across business, technology and delivery.
A career shaped by translating complex needs into clear solution options, aligning stakeholders and carrying ideas through to usable outcomes.
AI Application Engineer
WM New Zealand
Designed AI-assisted internal tools and aligned requirements across Sales, HR, Finance, Procurement, Data and Architecture while meeting governance, security and operational needs.
Website Lead
WM New Zealand
Owned requirements and backlog priorities for the corporate web platform, led digital delivery for a four-brand rebrand, and used Google Analytics and feedback to support digital sales and B2C improvements.
Technical Consultant
Ideqa
Supported major client transformations, facilitated discovery workshops and translated business needs into technical options across rebrand, e-commerce, ERP integration and sales punchout work.
AI Researcher
Vodafone New Zealand
Defined and prototyped a machine-learning facial recognition solution using TensorFlow, Keras and OpenCV, with live camera input and browser-based visualisation.
Product Manager
Aisxunke International
Led cross-functional product initiatives, structured priorities through market analysis and coordinated vendors and internal teams through development and launch.
03 — About
A translator between needs and systems.
I’m at my best where business context, technical possibility and delivery reality meet.
I translate ambiguous business needs into clear requirements and practical solution options. My work combines end-to-end technical ownership with the ability to align business, engineering, data, architecture and governance teams.
That range lets me move comfortably from discovery and stakeholder workshops to architecture, testing, documentation, training and delivery—without losing sight of the people who need to use the outcome.
Business analysis & discovery
Requirements elicitation · BABOK-aligned analysis · Backlog definition · Process and solution scoping
AI & automation
Generative AI · Agentic workflows · Intelligent automation · Copilot Studio · Microsoft 365 Copilot
Data & analytics
SQL · KQL · Google Analytics · Data modelling · Microsoft Fabric · Snowflake
Architecture & delivery
Cloud architecture · APIs · Integration · Security and governance · Testing
Stakeholders & consulting
Client workshops · Facilitation · Stakeholder management · Cross-functional alignment
Communication & leadership
Documentation · Storytelling · Presentations · Training · Public speaking · Community leadership
04 — Community & recognition
Sharing what works. Learning with others.
Microsoft Community Speaker
Presented intelligent agents, AI orchestration, enterprise Copilot workflows, architecture, governance, testing and deployment at NZ Business Applications Summit 2025.
Community contributor
Contribute to Women in Tech & Allies and participate in the Team Copilot Community.
NZ Web3 Hackathon
First Prize at the University of Auckland in 2025.
P&G CEO Challenge
Regional finalist in 2021, developing a marketing and business plan for a live P&G brand.
05 — Foundation
Technical depth meets business context.
Education
Master of Global Business Management
Lincoln University · 2025 · Dean’s List, top 3% · 7.50 GPA · Strategic analysis capstone
Master of Applied Computing
Lincoln University · 2022 · Software development, business analysis, databases & applied AI research
Credentials & learning
Google Cloud Generative AI LeaderSnowPro AssociateAWS Certified Cloud PractitionerPMI Agile Certified Practitioner (PMI-ACP)CBAP Exam Prep SpecializationOracle Integration Cloud Solution Engineer Specialist