Elaine
He
Innovative Intelligence. AI Marketing, Product Strategy, and Creative Narrative.
Career Path
Product Lead
BrightQuant (AI Market Intelligence)
- End-to-end product direction. Built and shipped the product solo across product, engineering, and design.
- Designed multimodal AI forecasting workflows and interactive UX.
2021 — Present
AI Engineer
WM NZ (Waste Management)
- Built intelligent agents with tool-use capabilities, reasoning, and retrieval workflows to automate document analysis and data processing.
- Led platform analytics, continuous testing and performance refinement to enhance user experience and site stability.
- Designed UX narratives, microcopy, and digital experience improvements for corporate application and Microsoft Copilot.
Aug 2023 — Present
Web Developer
WM NZ (Waste Management)
- Successfully led the redesign and rebranding project of the corporate website, delivering on time and meeting key commercial objectives.
- Collaborated with internal teams (Marketing, UX, Brand) and external vendors to deliver seamless and high-quality web experiences.
- Drove continuous improvement through data-driven insights from Google Analytics and customer feedback.
- Provided training, documentation, and ongoing support to internal content editors. Managed content calendars and SEO-informed content updates.
Aug 2023 — Aug 2025
Tech Consultant
Ideqa Ltd
- Delivered product solutions for clients including Trustpower, Lincoln University, and The Warehouse Group.
2022 — 2023
Product Manager
Aisxunke International
- Led product discovery, market analysis, and feature prioritization.
- Defined user journeys to support data-driven decision making.
2020 — 2021
Impact
🎤 Microsoft Speaker
NZ Business Apps Summit 2025
Presented on intelligent agents, AI orchestration, and modern enterprise workflows using Microsoft Copilot Studio.
🤝 Community Leader
Women in Tech & Allies
Active participant in global AI leadership groups. Sharing insights on AI patterns, agentic workflows, and engineering practices.
🏆 1st Prize Hackathon
NZDD Innovation Field
Contributed in business analysis, solution design, and business model development, with a focus on user perspectives.
💼 Regional Finalist
P&G CEO Challenge 2021
Worked in a team to create a marketing and business plan for one of P&G’s real brands, learning about brand management.
Education
Master of Business Management (Honours)
Lincoln University | 2023 - 2025
Dean's List (Top 3%). Global Marketing & Strategy.
Master of Applied Computing
Lincoln University | 2021 - 2022
Python, Software Dev, User Engagement.
Academic
Certificates
Figma Digital Certificate
PMI-Certified Project Management
CBAP® Business Analysis
Google Generative AI Lead
Oracle Service Center Professional
Oracle Integration Cloud Specialist
Professional